CULTURAL DEEP DIVE
People want to tell you their story. All you have to do is listen.
From Burlesque dancers to single dudes buying their first homes, I've done a lot of research with interesting groups of people.
Why do I do this? Because THESE are the people who make companies successful. Knowing your people is everything. Do you know yours?

WHY ARE MOTHERS SO OVERCOME WITH SELF DOUBT?
Mothers have more resources at their fingertips now than ever before. And yet my research with Slay Like a Mother shows that 9 out of 10 moms experience life-interrupting self-doubt.
SUBCULTURE REPORT: BURLESQUE
The burlesque scene in Richmond, VA is vibrant and thriving. This empowering art form for women is often misunderstood, and even vilified. I interviewed dancers from all walks of life and all levels of experience to better understand what burlesque means to these women.