CULTURAL DEEP DIVE

People want to tell you their story. All you have to do is listen.

From Burlesque dancers to single dudes buying their first homes, I've done a lot of research with interesting groups of people. 

Why do I do this? Because THESE are the people who make companies successful. Knowing your people is everything. Do you know yours?

THE FUTURE OF THE

AGILE WORKFORCE

The workforce is more agile than ever before. Are you ready for this changing landscape?  

WHAT YOU NEED TO KNOW ABOUT GENERATION Z

A quick infographic featuring all the need-to-know deets on the next generation of consumers. 

WHY ARE MOTHERS SO OVERCOME WITH SELF DOUBT?

Mothers have more resources at their fingertips now than ever before. And yet my research with Slay Like a Mother shows that 9 out of 10 moms experience life-interrupting self-doubt. 

SUBCULTURE REPORT: BURLESQUE 

The burlesque scene in Richmond, VA is vibrant and thriving. This empowering art form for women is often misunderstood, and even vilified. I interviewed dancers from all walks of life and all levels of experience to better understand what burlesque means to these women. 

MILLENNIAL MARRIAGES

When it comes to marriage, tradition is everything, and Millennials are no exception.

SINGLE DUDES & THEIR HOMES

Part of a larger white paper about singles buying and owning homes. 

WOMEN AT WORK

The jury is in: Color = confidence for women in the workplace.

QUICK READS

+31 6 29 28 12 10